ALO

During my Spring 2023 Product Development Course I had the opportunity to collaborate with other Design and Merchandising students to create a new line around an emerging trend for a brand of our choice. My team and I chose the trend of ‘Streetwear’ and decided to create a line for the brand ALO. ALO focuses on creating clothes that are comfortable and stylish to wear from ‘studio to street’, thus making it the perfect company to expand the trend of streetwear.